Case Study: Ryl Co. | Over 11,000 new doors unlocked within 12 months

A rapidly scaling better-for-you beverage brand with strong momentum and national ambitions.

The Problem + Why They Came to PIC

Ryl was growing fast but needed access to HQ-level buyers and decision-makers. They had the product and momentum; they just needed the right introductions. Through PIC, they gained the strategic relationships and visibility required to get in front of key retail and convenience gatekeepers.

Results within 12 Months

  • Over 11,000 new doors unlocked within 12 months

  • 10+ major new retail & convenience accounts secured

  • Nationwide category expansion positioning within Year One

  • Fast-tracked access to HQ buyers across multiple top chains

 

Key Accounts Won Within 12 Months

In just one year, Ryl Tea went from an emerging challenger to a national category contender, leveraging PIC’s strategic relationships to unlock high-value accounts and build long-term distribution momentum.