About Proud Impact Collective

Who We Are

Proud Impact Collective is a full-service growth partner built for modern CPG brands. We combine deep retail and foodservice expertise with high-performance ecommerce, digital, and creative capabilities, giving emerging and established brands the support they need to scale with confidence.

Our team operates as an extension of yours: proactive, transparent, data-informed, and relentlessly driven to create real, measurable results. When we partner with a brand, we’re all in. We show up with energy, strategy, and execution that moves the needle from day one.

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Proud Impact Collective Team Polaroid Photos

Every brand enters a different stage, and our process adapts accordingly, but the framework stays consistent:

  • Phase 1 — Diagnose & Align

    We dig in, understand your goals, assess current performance, and identify opportunities.

  • Phase 2 — Build the Strategy

    From retail expansion to ecommerce optimization, we create a clear, actionable roadmap.

  • Phase 3 — Execute & Accelerate

    Our team works across sales, marketing, and social commerce to hit your goals and beyond.

What Sets Us Apart

We believe the strongest brands win by aligning sales strategy, digital marketplaces and social commerce, not by treating them as separate silos. PIC brings these functions together into one cohesive engine so your brand moves faster, smarter, and with fewer surprises.

A Collective Approach to Growth

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Black and gold arrow symbol pointing to the right.
Black and gold arrow symbol pointing to the right.
Black and gold arrow symbol pointing to the right.

Built for Today’s CPG Landscape

Fast-moving, digitally connected, and fiercely competitive, we help brands navigate it with clarity.

Hands-On Partnership

We’re not a broker and we’re not an agency. We’re your growth team, fully embedded in the work.

Unmatched Energy & Experience

Our team brings decades of expertise across retail, foodservice, marketplaces, and creative storytelling.

Meet the Team

  • Black and White headshot of Cole Pennington, Co-Founder and President of Proud Impact Collective

    Cole Pennington

    Co-Founder & President

  • Black and White headshot of Dallas Crum, Co-Founder and CEO of Proud Impact Collective

    Dallas Crum

    Co-Founder & CEO

  • Black and White headshot of Haley Alandt, COO of Proud Impact Collective

    Haley Alandt

    COO

  • Black and White headshot of Kaloni Pennington, CMO of Proud Impact Collective

    Kaloni Pennington

    CMO

  • Black and White headshot of Matthew Collar, Senior Director of National Accounts of Proud Impact Collective

    Matthew Collar

    VP, Large Format

  • Holly Pyzik

    VP, Small Format

  • Black and White headshot of Alex Jangard, VP Digital and Social Commerce of Proud Impact Collective

    Alex Jangard

    VP, Digital & Social Commerce

  • Black and White headshot of Haylee Piehl, VP Marketing & Creative of Proud Impact Collective

    Haylee Piehl

    VP, Marketing & Creative

  • Black and White headshot of Michael Odell, Director of Client Services of Proud Impact Collective

    Michael Odell

    VP, Client Services

  • Black and White headshot of Vijay Singh, Account Manager of Proud Impact Collective

    Vijay Singh

    Director of Business Development

  • Black and White headshot of Sharon Whitman, Sales Coordinator of Proud Impact Collective

    Sharon Whitman

    Senior Sales Coordinator

  • Demi Beavers Noyen

    Business Development & Key Account Manager

  • Black and White headshot of Grace Holt, Sales Development Representative of Proud Impact Collective

    Grace Holt

    Affiliate & Community Operations Manager

  • Kayla Reusche

    Marketing Manager

  • Black and White headshot of Jed Marquez, Digitial & Social Commerce Manager of Proud Impact Collective

    Jed Marquez

    Digital & Social Commerce Manager

  • Black and White headshot of Alec Lopez, Account Coordinator of Proud Impact Collective

    Alec Lopez

    Account Coordinator

  • Shannon Adams

    Sales Coordinator

  • Black and White headshot of Karren Palafox, Digitial & Social Commerce Coordinator of Proud Impact Collective

    Karren Palafox

    Digital & Social Commerce Coordinator

  • Gobindo Nandi

    Supply Chain & Operations Assistant

Your mission deserves momentum.

We’re ready to build it with you.

Inquire to Work with Us