PIC Conversations goes behind the shelf, the buyer meeting, and the TikTok Shop dashboard. You get honest talk from operators, founders, and buyers about what's working in CPG right now, and what's quietly holding brands back. Most CPG advice is recycled, sanitized, or selling you something. PIC Conversations is none of those.

Each episode, the Proud Impact team sits down with the people doing the work. That means founders who've scaled, buyers who say yes (and no), and experts building what comes next. We cover retail, foodservice, ecommerce, social commerce, and AI, with no fluff and no gatekeeping. You get the playbook as it really runs.