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The Life Cider team joins Proud Impact Conversations to break down how a personal health scare turned into a functional beverage brand. We get into the founding story, the science behind apple cider vinegar, and the big retail wins that are bringing Life Cider to more shelves across the country.
00:00 Episode Teaser
00:48 Welcome & Guest Introductions
01:16 JP's Health Crisis & The Origin Story
05:36 Kitchen Lab & Creating Life Cider
08:23 How Marcus Met JP: The Rental Car Story
11:58 Marcus Joins the Team & Brand Vision
15:58 Matt’s Transition from Branding Agency to CPG
18:48 Advice on Working with Family
20:24 Industry Trends: Paraxanthine as the Future of Energy
26:26 Disruption at Retail & Breaking into Walmart
29:06 Secrets to Success: Communication & Teamwork
34:00 Demystifying Apple Cider Vinegar Consumers & Retail Expansion
39:58 Marketing an Emerging Brand for Maximum Impact
47:18 NFL Linemen, Acid Reflux, & Gut Health Statistics
53:50 Building Daily Healthy Habits
57:09 Where to Buy & Closing Remarks
CONNECT WITH LIFE CIDER
Instagram: instagram.com/lifecider_
Facebook: facebook.com/lifecider
YouTube: youtube.com/@LifeCider
Retail Inquiries: cole@proudimpact.com
Website: lifecider.com
ABOUT PIC CONVERSATIONS
PIC Conversations is the no-fluff podcast from Proud Impact Collective, built for CPG founders, sales leaders and marketers. Each episode brings a retail, foodservice or digital commerce operator on to say what actually works. To learn more, go to https://www.proudimpact.com/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from Proud Impact Collective, LLC, or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by Proud Impact Collective, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Proud Impact Collective, LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.