Why Most CPG Brands Fail Before They Scale
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SHOW NOTES
Dallas Crum, Co-Founder and CEO of Proud Impact Collective, has spent 14 years building ventures across philanthropy, telehealth and e-commerce. He shares the foundations of a CPG brand worth exiting, how to get investors and teams moving together, and the financial realities founders can’t afford to ignore.
00:00 From side hustles to building companies
07:36 Trust your gut or the data?
12:12 Get everyone seeing the same picture
19:56 When a deal goes wrong
26:42 Is fear making your decisions?
32:05 Who really builds the culture?
33:31 How Proud Impact Collective started
39:13 Four foundations for a brand worth exiting
44:32 Raising money isn’t proof of demand
48:21 The numbers founders avoid
52:49 Build a business you enjoy
58:21 What to expect from a growth partner
ABOUT PIC CONVERSATIONS
PIC Conversations is the no-fluff podcast from Proud Impact Collective, built for CPG founders, sales leaders and marketers. Each episode brings a retail, foodservice or digital commerce operator on to say what actually works. To learn more, go to https://www.proudimpact.com/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from Proud Impact Collective, LLC, or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by Proud Impact Collective, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Proud Impact Collective, LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.