Case Study: 1st Phorm | Fast-Tracking 3,000+ New Retail Doors in 120 Days
A powerhouse performance nutrition brand expanding their Meat Sticks and Bars into retail and convenience channels.
The Problem + Why They Came to PIC
1st Phorm had the product and brand equity but didn’t have the internal bandwidth to activate relationships with key convenience/gas and ABSCO buyers. They needed accelerated access to decision-makers at Jacksons, Stinker, United Pacific, and support navigating Albertsons national launch execution.
Results in Just 120 Days
~2,200 new retail doors activated with Albertsons national launch
~850 new doors opened across C&G: Jacksons, Stinker, United Pacific
Direct buyer engagement filled internal bandwidth gaps
Faster access to category teams without expanding internal headcount
Total Retail Doors Activated: ~3,050 new doors
Key Accounts Won In Just 120 Days
