Case Study: Mid Day Squares | From Authorization to Activation and Scaling Fast at Albertsons
An emerging functional chocolate brand expanding aggressively into the US retail and foodservice market.
The Problem + Why They Came to PIC
Mid Day Squares secured Albertsons approval but quickly hit operational roadblocks. As a Canadian company, they didn’t know how to navigate Albertsons’ internal portals, systems, and processes and lacked experience executing foodservice and truckload programs in the US market. They needed a partner who could activate and scale, not just win approval on paper.
Results in Just 90 Days
Albertsons expansion activated and optimized through portal + system management
Foodservice channel unlocked with truckload volume growth
Fast operational support to turn approval into real sell-through
Key Accounts Won In Just 90 Days
