Case Study: Wet Hydration | Fast-Action Retail Success & National GPO Growth

A bold, energetic hydration brand looking for a brokerage partner that could match their pace and actually deliver results.

The Problem + Why They Came to PIC

After 2 years with a national broker and zero net new wins, Wet Hydration was stuck. The brand wanted energy, momentum, and real movement, not a slow, check-the-box partner. They came to PIC for fresh connections and fast execution.

Results in Just 90 Days

• New placement secured at Raley’s

• Truckload-level volume increases through national GPOs

• Immediate retail traction after two years of stalled growth

Key Accounts Won In Just 90 Days

In less than 90 days, PIC replaced two years of stalled broker performance with real action, unlocking new retail wins, driving truckload volume, and bringing the energy Wet Hydration was looking for.