A scalable TikTok Shop affiliate program for CPG brands requires three core infrastructure layers: a tiered creator architecture that segments affiliates by performance potential, content guardrails built specifically for CPG compliance requirements, and real-time performance visibility tied to revenue rather than vanity metrics. Most food, beverage, and wellness brands fail to scale past 50-100 affiliates not because of creator supply, but because they lack the operational systems to manage volume without losing brand control.