Your Social Commerce Engine.
Architected.
Built. Launched.
In 60 days.
A strategic build for CPG brands ready to operate the creator engine producing thousands of videos a month for the top brands in social commerce (TikTok Shop, YouTube Shopping, etc.). We architect the system, build it for you or alongside your team, and prove it works before handing you the keys.
Most brands skip the architecture. Then wonder why the content doesn’t scale.
A flood of UGC is not a content engine.
Videos that don’t ladder up to a content strategy is noise. The brands winning on TikTok Shop made strategic decisions before the cameras turned on. Pillars, archetypes, ownership, and where the content lives. All decided up front.
Channel strategy decides everything else.
How you recruit, what you incentivize, who owns the rights, where it distributes. All of it cascades from a single question: Where do you want the discovery and the conversion to happen? Most brands haven’t answered it.
Your content has no home.
If your creator network and your content library aren’t centralized, tagged, and queryable, you don’t have an asset. You have a Dropbox folder. The engine doesn’t compound without the data and analytical layers.
Two Tracks.
One Engagement.
We don’t make you choose between strategy and execution. They run in parallel for 60 days because momentum is the strategy.
The Architect.
Four working sessions with our PIC senior team.
- Channel pillar strategy and sequencing
- Content pillars and creator archetype matching
- Working financial model and projections
- Incentive structures and ownership rights
- Recruiting playbook tuned to your category
- Relationship and Discord community build
- CMS architecture, hosted by PIC, owned by you
- Distribution map across paid and owned
- Analytics cadence for board and retail use
- Phase 2 scale plan to 1,000+ videos / month
The Execution.
In parallel, the PIC team executes the launch.
- TikTok Shop onboarding and logistics setup
- SPS optimization for algorithmic visibility
- 100+ creators recruited, vetted, activated
- 250+ creator videos produced and distributed
- 50+ product reviews generated
- Paid media ad campaigns launched and optimized
- Discord community stood up and seeded
- Initial CMS stood up and populated
- First 30-day performance report delivered
- Distribution test cells across 2+ platforms
This is what the engine produces.
A snapshot of the creator content that defines social commerce. The volume, the format, the conversion mechanics our engines are built to produce.
Embedded directly from TikTok. Results vary by brand.
Your content library is the asset. We host it. You own it.
Most agencies hand you a Dropbox folder. We stand up a tagged, queryable CMS that maps every video to creator, ownership, license expiry, and performance. When a retail buyer asks about your trial velocity, you don’t pull up a spreadsheet. You pull up a system that proves it.
Phase 2: Scale on performance.
Once the engine is live, we keep it running on a performance-based model.
- Full-service TikTok Shop management
- Customer service & logistics oversight
- Ongoing affiliate & creator recruiting (toward 1,000+ per month)
- TikTok Shop Ads management
- CMS hosting & performance reporting
- Discord community management
- Optional bolt-ons: UGC, Meta, Amazon Seller Central
Stop running campaigns.
Build an engine.
If you’re serious about social commerce, build the engine first. The system that compounds, not the campaign that ends.
Book Your Strategy Call →