Case Study: Babe Beverages Lands Google, Guckenheimer & Thompson Hospitality Wins

A family-run beverage brand with proud Brazilian roots, specializing inYerba Mate and Kombucha. Known for bold flavor innovation, Babe earned a world flavor award for their Passion Orange Guava Kombucha.

The Problem + Why They Came to PIC

Babe Beverages was already seeing traction in foodservice but needed strategic direction, broader reach, and real buyer relationships to scale. They partnered with PIC to unlock national opportunities and accelerate growth across foodservice and natural retail channels.

Results in the First 90 Days

• Google national corporate campus rollout secured

  • 25,000-unit Q1 forecast

  • 15 operating companies (OpCos)

• National placement in Guckenheimer micromarket & pantry program

• Approved by Thompson Hospitality for major corporate campus accounts

• Expanded success in the natural channel through PIC relationships

Key Wins

In just 90 days, PIC helped Babe Beverages translate early foodservice momentum into national corporate campus placement, significant unit forecasts, and multi-channel expansion, positioning the brand for sustained growth at scale.