Case Study: Kopiko US Launch | 1,500+ Orders in 90 Days via TikTok Shop
The #1 coffee candy brand globally, a $4.6B powerhouse from Indonesia, launching in the US with ambitions to grow to $7.5B in five years.
The Problem + Why They Came to PIC
Kopiko wanted a fast, proven way to scale in the US market through social commerce. They needed a certified TikTok Shop partner with a framework to launch, grow, and convert, plus a lean, energetic team to prove success quickly on the platform.
Results in First 90 Days
1,500+ orders via TikTok Shop
600+ TikTok Shop affiliate videos produced
2M+ total video views
250,000+ TikTok Live views on the brand page
30,000+ aware customers generated on TikTok
53% TikTok Shop subscription retention rate (vs. ~20% industry average)
Amazon revenue doubled in Month 2 (halo effect from TikTok Shop presence)
Key Wins
Rapid US launch for a global brand
Proven TikTok Shop scaling framework executed in 90 days
High retention and engagement metrics exceeding industry standards
Kopiko’s US launch proves that with the right strategy, energy, and platform expertise, TikTok Shop can drive immediate orders, awareness, and cross-channel sales, all while building a foundation for long-term growth in a competitive market.