Case Study: Happy Himalayan | Unlocking Meta PNW + US Foods in 90 Days
A premium artesian water brand infused with pink Himalayan sea salt for optimal hydration founded by country music artist Niko Moon .
The Problem + Why They Came to PIC
Happy Himalayan needed full-service support to scale both retail and foodservice distribution while building brand credibility in high-visibility, high-volume channels. They were looking for a partner that could open doors quickly, manage onboarding, and drive real volume, not just conversations.
Results in 90 Days
Full Truckload (FTL) monthly volume secured across Meta PNW (80+ micro-markets)
Strategic foodservice placements with SSA
Monterey Bay Aquarium
MoPOP Museum
National foodservice onboarding completed with Vistar + US Foods
Multiple additional retail wins supporting broader brand expansion
Key Wins
